The Product-Centric Trap in IT: Standards vs. Brands

The Product-Centric Trap in IT: Standards vs. Brands In the modern IT landscape, job descriptions often read like a “superhero” wish list. Candidates are expected to have deep expertise in dozens of competing products—Fortinet, Cisco, Palo Alto, Check Point—simultaneously. However, there is a fundamental logic gap here: Why would a professional who is a master of all these domains want to work in an environment that lacks clear standards and processes? ...

February 15, 2026 · 3 min · Barash Helvadzhaoglu