The Product-Centric Trap in IT: Standards vs. Brands

The Product-Centric Trap in IT: Standards vs. Brands

In the modern IT landscape, job descriptions often read like a “superhero” wish list. Candidates are expected to have deep expertise in dozens of competing products — Fortinet, Cisco, Palo Alto, Check Point — simultaneously. However, there is a fundamental logic gap here: why would a professional who is a master of all these domains want to work in an environment that lacks clear standards and processes? The Product-Centric Trap: Standards vs. Brands For the architectural thinking behind this topic, see: IT Infrastructure Is Not a Collection of Products ...

February 15, 2026 Â· 4 min Â· Barash Helvadzhaoglu
Network Infrastructure Product Selection: Strategic Criteria and Field Experiences

Network Infrastructure Product Selection: Strategic Criteria and Field Experiences

Network Infrastructure Product Selection: Strategic Criteria and Field Experiences How to evaluate Switch, Firewall, and AP beyond the datasheet Most enterprise network projects start at the same point: product selection. And most of the time, they fail at the same point: products not working together. Because what we call a “core network” is not just three boxes (switch, firewall, access point) sitting side by side; it is about these three boxes carrying an identity together, generating segments together, enforcing policies together, and most importantly, sustaining operations together. ...

January 2, 2026 Â· 10 min Â· Barash Helvadzhaoglu