Does Your Website Say 'Not Secure'? Customers Leave Immediately — And SSL Certificates Are Getting Much Shorter
You open a website in your browser and see this in the address bar: 🔴 “Your connection is not private” What do you do? Most likely you hit the back button. That’s exactly what your customers do too. And you may not even notice — because an expired SSL certificate usually doesn’t notify the website owner. SSL Certificate and Website Security with Cloudflare What Is an SSL Certificate and Why Does It Matter? An SSL certificate (Secure Sockets Layer) is a digital document that encrypts the connection between your website and visitors. The padlock symbol in the address bar and “https://” confirm its presence. ...